Live workshop: Reporting and Analytics for LinkedIn Ads

Use LinkedIn reporting and analytics tools to measure success, optimize campaigns, and achieve higher return on investment (ROI).

Plan to attend live, as these events are not recorded.

What you'll learn

After this course, you'll be able to:

• Align your metrics to campaign objectives
• Monitor campaigns with LinkedIn's basic reporting features
• Use the LinkedIn Insight Tag and track conversions to measure campaign ROI and build a complete picture of a customer's journey online and offline
• Fine-tune your campaign for a better ROI

This course is for your if

• You're new to marketing on LinkedIn
• You're looking for more guidance on how to get the most out of LinkedIn's reporting and analytics tools

Topics

Audience insights, campaign demographics, Campaign Manager, conversion tracking, forecasted results, Insight Tag, objectives