- Assess Your Knowledge
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Knowledge Check
- Account Based Marketing – Introduction
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Why Account Based Marketing? 1 Min.
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Components of an ABM Framework 1 Min.
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Knowledge Check
- Align Sales and Marketing
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Sales and Marketing Alignment 1 Min.
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Choosing the ABM Strategy 1 Min.
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Working on a Unified Approach 2 Min.
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Knowledge Check
- Segment Accounts and Select Buying Committee
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Segmenting Accounts into Tiers 2 Min.
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Selecting the Buying Committee 2 Min.
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Knowledge Check
- Develop Targeted Content
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Personalizing Content for Buyers 2 Min.
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Recommended Content Strategy 2 Min.
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Knowledge Check
- Measure Impact
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Measuring ABM's Impact 2 Min.
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Best Practices 1 Min.
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Knowledge Check
- Course Review
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Summary 3 Min.
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Congratulations!
Account Based Marketing
Learn how to design an ABM framework on LinkedIn that is unique to your organization to meet your marketing goals and achieve your business objectives.
This course is designed for B2B marketers to help design targeting and content strategies for increasingly complex buying journeys and buyer committees. The lessons will explore the components of an Account Based Marketing (ABM) strategy. They'll highlight how considering the marketing and sales team functions together can benefit the overall conversion and win rates for your business.
What you'll learn
After this course, you'll be able to:
- Apply an account based marketing framework
- Choose the right ABM strategy for your goals
- Develop a targeted content strategy for your buying committee
- Measure the impact of your ABM strategy
This course if for you if
- You mange complex buying journeys
- You're interested in more advanced targeting strategies
- You would like to unify your sales and marketing strategies
Still not sure if this course is for you?
Take the knowledge check to see what you already know or jump to the video summary. Then, choose the lessons you want to review.
Topics
Account Based Marketing, account segmentation, buyer committee, content strategy, reporting, targeting